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Tom Brady has partnered with food delivery company Gopuff to launch a new beverage line called Good Nut. The premium brand will offer organic coconut water drinks in a market projected to reach $11 billion by 2030.
The former NFL star praised the launch in a statement to the press and also shared details about how the beverage came together as he continues to expand his business portfolio after retirement.
Brady and instant-commerce leader Gopuff have entered the beverage market with a premium line of organic coconut water, which they announced earlier this week.
With the coconut water market expected to continue growing in the coming years, the former NFL star said the new product is something “customers would actually want to drink,” adding that the team hopes to capitalize on rising consumer demand.
“Gopuff has a unique ability to understand what consumers want and get great products into their hands in minutes,” Brady told Fox Business in an exclusive. “We had a great experience working together on GOAT Gummies, and that trust made it easy to team up again on Good Nut.”
Why Brady Embraced The Coconut Water Idea
Brady is no stranger to coconut water, which is one of the reasons the idea of launching a beverage with Gopuff came together so quickly.
“It’s something I’ve enjoyed for years, and hydration has always been an important part of my routine, during my playing career and still today,” Brady revealed.
By partnering with Gopuff, Brady said he believed they could bring something unique to the rapidly growing market while offering consumers a healthier option.
“Hydration has always been a big part of my routine, and while coconut water has been a staple for me, I knew we could take it to a completely different level by teaming up with Gopuff,” he added. “With Good Nut, we focused on keeping the ingredients simple and clean, making sure it’s exactly what I’d want in my own fridge.”
Tom Brady Says He Loves Building Brands Up
Before working on Good Nut, Brady and Gopuff collaborated on GOAT Gummies, which launched in June 2024.
The vegan snack contains “no artificial sweeteners, artificial dyes, or artificial flavors,” the former NFL star said in an interview with Forbes around the time of its launch.
Looking ahead, Brady said he is enjoying a post-football career centered on developing and growing brands.
“One of the most rewarding parts of this chapter of my life has been building brands from the ground up,” he said.
“With Good Nut, we wanted to create something fun that people would genuinely enjoy. It’s been exciting to bring that vision to life,” the retired quarterback added.
Brady Explains His Approach To Better Snacks
In his interview with Forbes, Brady also shared that the core of his collaboration with Gopuff is creating products that are both healthier and enjoyable.
He believes consumers should be able to enjoy the foods they love without feeling pressured to change their eating habits completely.
“I realize it’s always about, ‘How can we do a little bit better,” Brady said. “I don’t necessarily want people to always eat how I eat.”
“People, they like to eat the way they eat, but how can I create some things that are fun, that they’re going to enjoy, that are a little bit healthier than the things that they currently have? That’s really the impetus of what we’ve done here with this partnership with Gopuff,” the seven-time Super Bowl winner added.
Tom Brady Was Excited To Join Gopuff
As part of the partnership, Brady is expected to take a hands-on role in developing new products rather than simply serving as the brand’s celebrity face.
When he first joined forces with Gopuff, Brady expressed excitement about the opportunity and praised the company’s success as an instant-commerce platform.
“Since my first time using Gopuff, I’ve been amazed by how fast and seamless the deliveries are, offering so many different options right at your fingertips,” Brady said in a statement. “I’m excited to be working with the Gopuff team to continue to drive innovation and help create an even better experience for their customers.”
