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By Chris Snellgrove
| Published
The rise and fall of Marvel is something that scholars and fans alike will be debating for years. The success of Iron Man in 2008 kicked off the most ambitious cinematic universe Hollywood had ever known. The interconnected nature of these films encouraged fans to watch each film, all of which built anticipation for big team-ups like The Avengers. For a while, it seemed like every major Marvel movie was destined to earn at least a billion dollars at the box office. After Avengers: Endgamethough, everything fell apart: box office dwindled, some projects lost money, and the former hype dissolved into effervescent malaise, all due to so-called superhero fatigue.
All of this is well known. What is less known is where it all started. What movie was actually the beginning of the end for Marvel’s nonstop success? It’s easy to place the blame on high-profile failures like Eternals and The Marvelsbut the decline secretly began with one of the most beloved MCU movies ever made. The 2016 movie Captain America: Civil War (currently streaming on Hulu) is a comic nerd’s wet dream because it pits all our favorite action figures against each other in one cool action setpiece after another. Unfortunately, this film’s success convinced the studio that audiences mostly want fun cameos and CGI fights, and this soon transformed Marvel into a multiversal mess.
Hero On Hero Violence
The premise of Captain America: Civil War is that after the Scarlet Witch accidentally kills some bystanders while stopping a bad guy, the UN prepares the Sokovia Accords, which will effectively transform superheroes into government agents. Iron Man supports this idea, feeling that great power should come with great oversight and accountability. Captain America opposes the plan because he is wary of letting the government draft superheroes into being the World Police. Meanwhile, a new villain has figured out how to turn Bucky back into the Winter Soldier, and the secrets he exposes threaten to tear the Avengers apart, putting the entire world at risk.
Honestly, there’s a lot to love about Captain America: Civil Warwhich is why it’s currently sitting pretty on Rotten Tomatoes with a 90 percent critical score. It’s a movie that introduces some fan-favorite characters to the MCU, including Spider-Man and Black Panther. It’s also a fairly solid adaptation of one of the better Marvel comics storylines. The film is also filled with plenty of action, from the early fight against Crossbones to the jaw-dropping battle between different superheroes at the airport. All of this culminates in an awesome fight between Captain America and Iron Man, serving as an emotional climax to the movie’s complicated themes of superhero accountability vs. superhero autonomy.
A Sticky Situation
The performances in Captain America: Civil War are solid across the board. Newcomers Chadwick Boseman and Tom Holland are captivating and charismatic from the jump, giving their cameos some much-needed weight. Daniel Brühl effortlessly turns Helmut Zemo into the most sympathetic villain in Marvel movie history. William Hurt is all confidence and bluster, playing the kind of good guy that feels more like a villain. Elizabeth Olsen, meanwhile, is particularly good at playing a character haunted by her own mistakes, and these early traumas help to set the stage for her eventual mental break that we see in WandaVision and Doctor Strange in the Multiverse of Madness.
However, nobody brings Captain America: Civil War to life like the holy trinity of Chris Evans, Sebastian Stan, and Robert Downey Jr. Evans is perfect at giving us a different side of Captain America’s patriotism, as he believes individual freedom is sacrosanct. Downey, meanwhile, gives Tony Stark a kind of haunted vulnerability that we haven’t seen since Iron Man 3and we see how deeply personal the subject of superhero accountability has become to him. Stan plays Bucky as a wild card. He’s a character who can’t help being transformed into a weapon and isn’t technically responsible for his brainwashed crimes as the Winter Soldier, but Tony can’t forgive the blood on this hero’s hands.
The Beginning Of The End
With so much to love about Captain America: Civil Warwhy do I believe it’s effectively the beginning of the end for Marvel? For one thing, it ushered in the era of almost every MCU film feeling like Avengers lite. We stopped getting cool, solo character studies like Captain America: The Winter Soldier and started getting endless distracting cameos. The first Spider-Man movie had to also be an Iron Man film, and the third Thor movie had to also be a Hulk movie. Later films like Spider-Man: No Way Home and Doctor Strange and the Multiverse of Madness eventually buried what might have been interesting plots beneath one distracting cameo after another.
Those last two films were all about the Multiverse, and fans eventually found Marvel’s mania for this concept downright exhausting. Why did the studio go all-in on this idea, though? Simple: they thought they were simply giving fans what they wanted. Audiences loved seeing multiple superheroes in the same film, so Marvel embraced the Multiverse, allowing them to give us endless different versions of fan-favorite characters like Loki. What the studio didn’t realize was that simply having cameos for the sake of having cameos gets in the way of telling a good story. This was an inevitable turn-off for anyone wanting to see something more than action figures getting smashed together for two hours.
Everything Falls Apart
All of this, of course, began with Captain America: Civil War. If we hadn’t clapped so loudly for that airport fight, Multiverse of Madness wouldn’t have bogged down its plot with cameos from characters like Professor X and Mr. Fantastic. If we hadn’t all cheered to see different Spider-Men show up in No Way Homethen Loki wouldn’t have had a first season whose plot was “stop hitting yourself.” Now, Marvel is gambling everything on Avengers: Doomsdaya movie that assumes we’ll care about this brand-new villain simply because he’s wearing Tony Stark’s face. Why bother doing anything original anymore if your audience just wants more loss-effort, fan service slop?
Unfortunately, Marvel has been finding out the hard way that audiences really do want more than dumb cameos and CGI fights. We need, quite frankly, more than Captain America: Civil War has to offer. It’s a film that replaced the subversive brilliance of Captain America: The Winter Soldier with a story that has almost nothing more to offer than tights, flights, and fights. Is it fun to watch? Absolutely, and when you stream it on Hulu, this movie still goes down as smoothly as your favorite candy. But what if you’re in the mood for something other than an empty sugar bomb?
CAPTAIN AMERICA: CIVIL WAR SCORE
Sorry, kid: because of Captain America: Civil Warsaccharine slop is the best thing Marvel has to offer.
