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Brooklyn Beckham’s bitter feud with his famous family has taken another dramatic turn, and this time a paid advertisement is at the center of the controversy.
The eldest Beckham son is facing mounting criticism after releasing the full version of a DoorDash campaign that many viewers believe contains thinly veiled references to his estrangement from David and Victoria Beckham.
As backlash grows online and branding experts weigh in, the advert has sparked fresh questions about whether Brooklyn is deepening the family divide while continuing to benefit from the Beckham name.
Brooklyn Beckham’s latest sponsored partnership has landed him in hot water after viewers accused him of using his family drama for commercial gain.
In the full DoorDash advert shared on Instagram, Brooklyn tells viewers, “You’re probably wondering why I’m watching the FIFA World Cup 2026 from home… it’s a long story.”
The chef then hands over a bag containing tickets and says, “These can go to someone…else,” before adding, “Hey, put them somewhere fun!”
The campaign encouraged followers to participate in a ticket giveaway, with the caption reading, “Asked @doordash to go drop my FIFA World Cup 2026 tickets for you guys… happy hunting Follow @doordash’s account to see clues for where you can find them xx #DoorDashPartner #DeliverUsToFutbol #FifaWorldCup2026.”
Rather than generating excitement, however, the advert quickly became the subject of criticism from followers who believed the messaging was aimed directly at his estranged family.
Brooklyn Criticized For Profiting From Family Drama
The backlash intensified as social media users accused Brooklyn Beckham of benefiting from the Beckham name while publicly distancing himself from his parents.
Commenters flooded the post with criticism. One person wrote, “This is a giant PR miss,” while another added, “Nobody was wondering. P.s.. for someone who claims his parents are ruling his life, you are definitely cashing in on your father’s hard work repeatedly…..”
Others called the campaign “tasteless” and “poor form,” while another viewer shared, “When you keep having digs at your family to stay relevant.”
The criticism comes amid claims that David and Victoria Beckham were left devastated by the advert.
Family members, including Brooklyn’s younger sister Harper and his grandparents, are also reportedly struggling with the ongoing rift.
Brooklyn Beckham’s Advert Sparks Concern Among PR Experts
Industry professionals were equally critical of the campaign, with some suggesting it could damage Brooklyn’s future business opportunities.
Andy Barr, Head of Brand Communications at Season One Comms, described the situation as potentially disastrous. “This could well be the beginning of the end for Brand Brooklyn,” he told the Daily Mail.
“Brands will look on aghast at the negative public reaction to how he has used his family feud in this way and will want to steer clear,” Barr added.
Sean O’Meara, managing director of Essential Content, was similarly blunt in his assessment. “It looks cheap. Sly public digs at family members, especially when the public figure is getting paid to do it in an advert, never land well,” he added.
O’Meara further noted that the ad made Brooklyn look petty and arrogant. “Does Brooklyn need the money so badly that he’ll air his family’s dirty laundry in public?” the director further asked.
Brooklyn’s Hidden Messages Fuel More Speculation
Observers have also pointed to several details within the advert that they believe carry symbolic meaning.
One notable moment features Brooklyn placing a different watch on his coffee table despite previously wearing the £250,000 ($332,000) Patek Philippe Nautilus gifted to him by his father.
Fans also noticed a stack of unopened letters sitting prominently in the scene. Some interpreted them as a reference to Brooklyn Beckham’s reported refusal to engage with relatives who have attempted to contact him.
The timing proved especially significant because just days earlier, Harper reportedly visited the Beverly Hills home Brooklyn shares with wife Nicola Peltz carrying a handwritten note. She was said to have been disappointed after discovering he was not home.
Representatives for Brooklyn and his wife later questioned the circumstances surrounding the visit, stating, “[The fact] that photographers were in place as the letter was hand delivered says it all – this was choreographed for the cameras.”
Friends close to David and Victoria strongly disputed that claim and described Harper as a young girl who simply missed her brother.
Brooklyn Beckham’s Family Rift Shows No Sign Of Cooling Down
The fallout follows months of escalating tension between Brooklyn and his family. Relations reportedly deteriorated further after Brooklyn and Peltz missed David’s 50th birthday celebrations.
The 27-year-old later released a six-page statement declaring he was no longer part of “Brand Beckham” and accused family members of being “performative.”
Since then, communication between both sides has reportedly become increasingly formal, with lawyers becoming involved and social media blocks adding to the divide.
David has largely refused to discuss the dispute publicly. When asked about the emotional toll of the situation during a recent interview, he described it as a “private matter,” adding that he didn’t want to talk about it.
