Category Tech News

Fox to acquire Roku in $22B deal

Fox confirmed Monday that it is acquiring streaming company Roku in a stock and cash deal valued at around $22 billion, one of the largest media acquisitions in years and a clear sign of where the TV industry is placing…

EA Created An Entire Division To Push More In-Game Ads

Branded content and ad campaigns, it’s in the game. Read moreSnap alums unveil Ghost Angels fundElectronic Arts has launched EA Advertising, its new platform dedicated specifically to in-game ads and brand partnerships. Ads in EA games aren’t new, but this…

Fox to Buy Roku for $22B, Creating a Streaming Powerhouse

In a blockbuster media transaction, Fox announced Monday that it will acquire Roku for roughly $22 billion. The deal folds Roku’s device ecosystem, The Roku Channel and its advertising data into Fox’s streaming strategy, increasing the media conglomerate’s ability to…