Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Apple’s (AAPL) App Store facilitated a staggering $1.4 trillion in sales and billions in 2025, according to a study by the Analysis Group.
The independent study, commissioned by Apple, found that economic activity generated by the digital storefront has more than doubled since 2019, with digital goods and services growing 2.4x, physical goods and services increasing by 2.8%, and in-app advertising revenue climbing 2.9x.
Apple doesn’t break out App Store revenue on its own. Instead, the company counts it toward its Services segment. The iPhone maker’s second largest business, behind the iPhone, Services accounted for $109.1 billion of Apple’s $416.1 billion in total revenue in fiscal 2025. The iPhone segment brought in $209.5 billion.
Out of the $1.4 trillion in sales generated by the App Store, the Analysis Group study found 149 billion came from digital goods and services, while $1.1 trillion came from physical goods and services.
China accounted for the largest share of billings and sales at $562 billion, followed by the US at $453 billion, Europe at $184 billion, and Japan at $52 billion.
In its study, Analysis Group notes that Apple collected commissions on less than 10% of the $1.4 trillion the App Store generated.
The company’s App Store practices have come under scrutiny from antitrust enforcers around the world. Apple charges a 30% commission on the sale of digital goods and services sold through the App Store, and a 15% fee for developers that are part of its Small Business Program, Video Partner Program, Mini Apps Partner Program, and News Partner Program.
In the US, Apple is continuing its legal battle with “Fortnite” developer Epic Games, which filed an antitrust suit against the iPhone maker in 2020. While Apple won the majority of the suit, it was required to give developers the ability to provide users with in-app links to outside payment services.
Apple then implemented a 27% commission on outside payments, a move Epic objected to. The judge in the case, US District Judge Yvonne Gonzalez Rogers, found Apple in contempt of the order.
Apple appealed to the 9th US Circuit Court of Appeals, and while it found Apple should be able to charge a commission with limits, it upheld the contempt violation. The company is now appealing the contempt order to The Supreme Court.
The Analysis Group study comes as Apple prepares to host its annual Worldwide Developers Conference at its Cupertino, Calif. headquarters on June 8, where the company is widely expected to debut its long-delayed AI-powered version of its Siri personal assistant.
